Let’s be honest - SEO (Search Engine Optimization) is all about pleasing Google - and with the increasing use of Google +1 the SEO game is becoming personal. It used to be about algorithmic weightings, relevant links, authoritative content and general common sense - but these days there’s a new prize: sharing. Getting your content shared between friends, colleagues, circles via +1 is a new and far more targeted enterprise. Now your content counts in a far more important way: people actually need to care about it.

The good news is this ‘sharing’ is essentially word-of-mouth advertising, which is the best possible way to get your brand in someone’s mind. So, when key ‘influencers’ like you, or when people in the same +1 circle as these influential people give you the google thumbs up, your brand is essentially being marketed for free by the best salespeople on the web.

Addrenaline’s view:

Good site SEO still plays by many of the same rules, but making use of the new personalized structure of Google - and the clearly personalized direction that it seems to be taking - is going to place different demands on businesses and how targeted their marketing efforts should be. Make sure your web design and content are well-positioned to be shared by members of your target market and if your design team or web development agency isn't proactive, you should be: by finding a new web design firm.