It can be tempting to jump on to every social media trend, but deciding what to do and how to reach your audience is a decision best made after researching and analyzing data. Ask and answer a few questions first: Where does your audience 'hang out' online? What types of messages are they most receptive to? Things like this should be worked out before making a few (or often way too many) social media profiles. For one business it may be a series of videos that work best to acheive a goal, for others that may take the form of a facebook community page or possibly just being very active on twitter. There's no one-size-fits-all approach, unfortunately. That's where we come in.
Facebook, twitter and youtube are extremely popular and have a wide reach across many demographics - but that also means you are competing for attention against more and more people every day. In some cases organic reach can be enough to get your message out, but often paid advertising is a must to cut through the clutter. Regardless of which social media platforms you engage and how you choose to use them, they must ALL work in harmony to establish and reaffirm your brand, your tone, your voice.
At Addrenaline Media we look at your brand with a fresh perspective and figure out what makes the most sense (and best use of your dollars) to reach your target audience. This may be in the form of a blog, and press release, twitter or facebook campaign, video series or even a contest. In any case it's a solution tailored to you, and what your goals are.
"Black Oak has been working alongside Kyle Hosick and Chris Elsworthy from Addrenaline Media to create a new site to showcase our new branding.
This partnership with Black Oak has led to a bold, clean, and colourful website with some exciting new additions from the old website layout."