Role: President

Kyle brings a high-voltage creative edge to Addrenaline. He prides himself on being innovative, creative and sensible when it comes to design. As lead designer and president his work ranges from consulting on new business start-ups which includes project & concept development to web design, graphic design (including logo design, focus group procurement and facilitation), and communications including text composition, business plan development and consulting on corporate core message.

Kyle's background in design began when he was designing events for clients across Canada. His design style and attitude was then in demand for marketing projects such as branding and logo design. With a keen interest in technology and the net, he eventually began designing web pages and specialty marketing pieces—leaving the event business altogether.

As an English major from the University of Toronto, Kyle was also able to offer writing services and consultation to his clients and the marriage of all of these design elements was the catalyst for the creation of Addrenaline Media.  Kyle's clients rely on him for creative advice when it comes to everything from their overall business model right down to their individual design decisions and presentation of their identity and brand whether on-line or in print.

Kyle’s work has included:

• Concept development, design and branding for Nycomed Pharmaceuticals’ employee sales rewards program (website, print, collateral materials)
• Design of Siemens Hi-Path wireless system software interface
• Design and consultation on North American website for Roche’s Tamiflu
• Design and Facilitation of York Region Immigrant Welcome Centre focus groups
• Design of personal logo and website for Toronto Raptors’ Chris Bosh
• Launch of BiZBash.TO – website, magazine and emails on corporate event planning
• Design and conceptualization of Sage Mentors’ Me2 on-line mentoring resource
• Branding and identity development for Chop, Cut, Rebuild on SPEED Channel