Addrenaline’s Blog

If you’ve ever toured re-sale homes with a realtor you’ll agree with me.  When you first walk into a house you know right away whether you’re going to put in an offer based solely on your first impression.  Your decision is made pretty much instantaneously.

A web site is very much the same.  When a visitor lands on your site for the first time they will take in a lot of information (whether contained in your text or not).  They’ll see your logo, the background colours, the fonts on the page, the photographs displayed and how they are displayed—within an instant.

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All of us have our favorite brands and many of us wear our favorite brands on our sleeve – literally! There is rarely a Saturday that you can’t drive by my house and see me out mowing the lawn in my old AC/DC t-shirt—everyone knows that logo. I wear the shirt because I associate the logo with great music, good times in past and in present, and because I like the band so much I want people to know.

In business, logos and brands are equally important as they are in music, clothing and consumer goods. Your business may not gross like Coca Cola but that doesn’t mean your brand is any less important to your success. The key is presenting a moniker that people will like and associate with your business—however, it must be noted if AC/DC was a terrible band that 4-letter logo would mean nothing. A logo is nothing without some degree of “quality” to back it up. Keep this in mind too, when the Young Brothers started AC/DC nobody knew who they were, not one single person. They built that brand the same way you are building a brand for your business now.

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